Harding Pontiac Co

Advertising design

Back shows a yellow background with a GMC logo at the left and the name HARDING PONTIAC CO in bold lettering with a circular Pontiac arrowhead emblem at the right. Below are model names separated by dots reading PONTIAC • LEMANNS • FIREBIRD • VENTURA. Lower lines read GMC TRUCKS, DIRECT FACTORY DEALERS, and SALES - SERVICE -…

Collector market reference

Used: $50–$100 | Unfired/NOS: $125–$175

Book-estimated collector ranges only, not authenticated completed sales or a current appraisal. Values depend on condition and market activity.

Source & documentation

Primary source

POCKET BILLBOARDS by J.H. Kutzley; corrected section master (Automotive).

Photograph source

AUTOMOTIVE_SECTION_MASTER_CORRECTED_2026-10-01.docx

Manufacturer and production date

UNKNOWN unless independently documented in the publication and checked for this record.

Original photograph provenance

Embedded photograph bytes retained in this working package; resized, unaltered-framing web copies displayed above. Front/back visual orientation review pending.

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