Primo – “The Big Surf of Hawaii” Surfer Variant

Advertising design

One side features the “PRIMO” name in blue capital letters across the top, with a circular emblem beneath showing a stylized blue figure within a ring. The words “HAWAIIAN BEER” curve along the bottom of the emblem. The opposite side displays the phrase “The Big Surf of Hawaii” in large stylized lettering across the top, set…

Collector market reference

Used: $75–$100 | Unfired/NOS: $125–$250

Book-estimated collector ranges only, not authenticated completed sales or a current appraisal. Values depend on condition and market activity.

Source & documentation

Primary source

POCKET BILLBOARDS by J.H. Kutzley; corrected section master (Beer).

Photograph source

BEER_SECTION_MASTER_CORRECTED_2026-10-01.docx

Manufacturer and production date

UNKNOWN unless independently documented in the publication and checked for this record.

Original photograph provenance

Embedded photograph bytes retained in this working package; resized, unaltered-framing web copies displayed above. Front/back visual orientation review pending.

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