Primo Hawaiian Beer – Warrior Profile with “Aloha From” Schlitz Variant

Advertising design

One side features a yellow background with the “PRIMO” name arched across the top and “HAWAIIAN BEER” in smaller letters beneath. Centered is a circular emblem with a blue stylized warrior profile on a red-and-black field, framed by a floral lei graphic along the bottom edge. The front side presents a red background with…

Collector market reference

Used: $75–$100 | Unfired/NOS: $125–$175

Book-estimated collector ranges only, not authenticated completed sales or a current appraisal. Values depend on condition and market activity.

Source & documentation

Primary source

POCKET BILLBOARDS by J.H. Kutzley; corrected section master (Beer).

Photograph source

BEER_SECTION_MASTER_CORRECTED_2026-10-01.docx

Manufacturer and production date

UNKNOWN unless independently documented in the publication and checked for this record.

Original photograph provenance

Embedded photograph bytes retained in this working package; resized, unaltered-framing web copies displayed above. Front/back visual orientation review pending.

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