Coors – “America’s Fine Light Beer”

Advertising design

Red upper band with white “Coors” script and “America’s Fine Light Beer” beneath. Lower white panel with black text reading “Brewed with Pure Rocky Mountain Spring Water.” Front side shows the same red and white band with “Coors” and slogan, plus a small lion crest emblem centered in the white field.

Collector market reference

Used: $75–$100 | Unfired/NOS: $125–$150

Book-estimated collector ranges only, not authenticated completed sales or a current appraisal. Values depend on condition and market activity.

Source & documentation

Primary source

POCKET BILLBOARDS by J.H. Kutzley; corrected section master (Beer).

Photograph source

BEER_SECTION_MASTER_CORRECTED_2026-10-01.docx

Manufacturer and production date

UNKNOWN unless independently documented in the publication and checked for this record.

Original photograph provenance

Embedded photograph bytes retained in this working package; resized, unaltered-framing web copies displayed above. Front/back visual orientation review pending.

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