Primo Beer – “Happy Note / Pride of the Islands!”

Advertising design

White background. Front features cartoon island character playing a red ukulele with musical notes floating nearby. “Primo” in red script below. Back features similar island character holding a bottle, smiling. “PRIDE OF THE ISLANDS!” above. “Primo BEER” in red at bottom. Clean white field with red and blue graphic elements.

Collector market reference

Used: $100–$150 | Unfired/NOS: $225–$325+

Book-estimated collector ranges only, not authenticated completed sales or a current appraisal. Values depend on condition and market activity.

Source & documentation

Primary source

POCKET BILLBOARDS by J.H. Kutzley; corrected section master (Beer).

Photograph source

BEER_SECTION_MASTER_CORRECTED_2026-10-01.docx

Manufacturer and production date

UNKNOWN unless independently documented in the publication and checked for this record.

Original photograph provenance

Embedded photograph bytes retained in this working package; resized, unaltered-framing web copies displayed above. Front/back visual orientation review pending.

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