John Deere — A.C. Penniman & Son Hardware Co.

Advertising design

Both sides feature identical advertising with a bold black panel bordered in yellow. “JOHN DEERE” appears in large arched yellow lettering above “Quality Farm Equipment” in white script and serif mix. Lower section displays dealer imprint “A.C. Penniman & Son Hardware Co. Sales – Service” in black on a yellow field.

Collector market reference

Used: $50–$100 | Unfired/NOS: $175–$275

Book-estimated collector ranges only, not authenticated completed sales or a current appraisal. Values depend on condition and market activity.

Source & documentation

Primary source

POCKET BILLBOARDS by J.H. Kutzley; corrected section master (Farming).

Photograph source

FARMING_SECTION_MASTER_CORRECTED_2026-10-01.docx

Manufacturer and production date

UNKNOWN unless independently documented in the publication and checked for this record.

Original photograph provenance

Embedded photograph bytes retained in this working package; resized, unaltered-framing web copies displayed above. Front/back visual orientation review pending.

Continue exploring