Dr Pepper – “Pepper-Upper”

Advertising design

Back features a bottle-cap style graphic with the classic “10-2-4” clock motif and “Dr Pepper” across the center. To the right is the slogan “the friendly ‘Pepper-Upper’.” Front shows a six-pack carrier illustration filled with Dr Pepper bottles.

Collector market reference

Used: $50–$75 | Unfired/NOS: $125–$150

Book-estimated collector ranges only, not authenticated completed sales or a current appraisal. Values depend on condition and market activity.

Source & documentation

Primary source

POCKET BILLBOARDS by J.H. Kutzley; corrected section master (Soda).

Photograph source

SODA_SECTION_MASTER_CORRECTED_2026-10-01.docx

Manufacturer and production date

UNKNOWN unless independently documented in the publication and checked for this record.

Original photograph provenance

Embedded photograph bytes retained in this working package; resized, unaltered-framing web copies displayed above. Front/back visual orientation review pending.

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